Wednesday, 14 April 2010


De-duplication is an integrated function of name and address processing that allows us to build highly refined matchkeys at premise, family and individual level on consumer databases or premise, business, department or individual contact level on business to business databases.
Comprehensive reports are provided to keep you fully informed and enable you to have full visibility and control of your data.


This is the process of merging two or more mailing files to produce one net mailing file.  Detecting duplicates in this process is particularly important, either when using in-house databases to avoid duplicate mailings, or when renting mailing lists to reduce costs and again avoid duplicate mailings.

De Duplication 

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